4 Most Popular Marketing Trend in Thailand in 2020
AI technology and data analysis are the top marketing trend in Thailand. Moreover, social media contents also get a lot of attention as well.
Vietnam media landscape 2020 – 5 changes to notice
Vietnam media landscape 2020 – 5 changes to notice While some other countries are facing problems with workforce and social issues, Vietnam is enjoying its steady development. Even though the GDPs of neighboring Southeast Asian nations dramatically contracted in Q1 and Q2, Vietnam still experienced growth. The year 2019 witnesses more than half of the […]
Malaysia’s Ecommerce Economy Thrives During COVID-19
Since the coronavirus (COVID-19) outbreak in February, many Malaysians’ lives have been affected by the global pandemic. With a nationwide lockdown and several stages of Movement Control Orders (MCO) put into motion, Malaysians find themselves staying at home more often to help curb the spread of the infectious virus. Despite difficult times during the coronavirus […]
Competition between marketplaces in Indonesia event 11.11
Competition between marketplaces in Indonesia event 11.11 Wednesday, November 11, 2020 coincides with the beautiful date of 11.11 there is a promo of 11.11 on various e-commerce sites. Fans of online shopping have certainly memorized that date because there are many 11.11 promos today. E-commerce sites that often give massive discount promo 11.11, among others, […]
The landscape of eCommerce in Vietnam in 2020
1. Main takeaways of eCommerce in Vietnam The year 2019 continues to witness the strong and diverse development of online businesses in Vietnam. Along with the rapid and stable development of the economy with the growth rate of gross domestic product (GDP) of 7%, eCommerce in Vietnam has become popular and become a regular shopping […]
How Shopee’s marketing strategy steps up in the SEA sales event 2020
This year Singles’ Day 11.11 day has come. On this day, millions shopper across the Southeast Asia region has been saving up to start splurging on their shopping wishlist on this day especially. Top leading eCommerce marketplaces like Shopee, Lazada was throwing attractive promotional discounts across their site which enable to increase tremendous orders, sales on […]
How Vietnam E-commerce marketplaces roll out 2020 Single Day 11/11 marketing campaigns?
Since Jack Ma pioneered the super sale day 11.11, this has become a shopping phenomenon throughout Southeast Asia and especially in Vietnam. Last year, eCommerce marketplaces in Vietnam had gained billion USD in revenue just on this day: Lazada set a new world record when revenue reached 38.4 billion USD, Shopee recorded a spike in […]
Southeast Asia’s demand for luxury brands spikes amid Coronavirus pandemic
Since the late ’90s, the personal luxury goods market has been developing consistently, surpassing the $US 308 billion benchmark in 2019. However, the coronavirus outbreak has affected nearly all industries in general, which resulted in a plateau in market growth for the fashion sector. To cope with the drastic decline in sales and customers at […]
Philippines’ top 4 E-commerce platforms in 2020
Not an outsider to the E-commerce development in Southeast Asia, Philippines’ E-commerce landscape also experienced certain growth. As a relatively new market, although the country’s 16% of annual market growth only ranked 6th in the region, it is still higher than the global average of 13%. –> Read more: Philippines: An E-Commerce Landscape Like No […]
Opportunities for cross-border E-commerce in world’s top markets
E-commerce has never been more popular than it is today, offering the convenience of sitting at home and having the world delivered right into your hands. Thanks to E-commerce, businesses can expand their coverage to not only nationwide, but worldwide as well. With shipping time shortened by technology advancements, cross-border buyers can expect to receive […]
How ZARA successfully enters the Indonesian market
About Zara Zara is a brand of Spanish origin and is headquartered in Arteixo, Gallicia. Zara was founded in 1975 by Armancio Ortega and Rosallia Mera. Zara is the flagship store of Inditex, which also has several other famous brands such as: Massimo Dutti, Pull and Bear, Oysho, Uterqüe, Stradivarius and Bershka. Zara alone takes approximately 2 weeks […]
Malaysia, Your Next E-Commerce Destination
Malaysia, Your Next E-Commerce Destination Boasting a 32.25 million digital population, Malaysia attracts a wide variety of companies both from local and global e-commerce markets, creating massive opportunities for SMEs and business veterans in Malaysia. Data from GlobalWebIndex shows that 80% of Malaysian internet users are already shopping online, setting the platform to create the […]
Facebook Shop – turning social media to a real E-commerce platform
What Facebook Shop can equip sellers On May 19, Mark Zuckerberg officially announced the launch of Facebook Shop, aimed to assist small and medium enterprises (SMEs) in moving their business online for free. A standalone store Not just a small section on Facebook Page, the new Facebook Shop is a separate tab next to Newsfeed, […]
Vietnam aims for half the population using E-commerce by 2025
On 15 May 2020, the Vietnamese government has released the master plan for E-commerce development for the year 2021 – 2025, also known as Decision No. 645/QD-TTg. The master plan highlights the country’s overall goal for the upcoming years as follows: Become one of the top 3 countries with the most developed E-commerce markets in […]
Multichannel vs. Omnichannel retail: The differences
In the retail world, you probably often hear about multichannel and omnichannel selling. These two terms are frequently confused with each other despite having different meanings. If a business sells products on more than one channel, it’s already considered multichannel. However, omnichannel represents something much more complex than that. (Photo by Acquire) Multichannel vs. Omnichannel […]