Philippines’ top 4 E-commerce platforms in 2020

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Not an outsider to the E-commerce development in Southeast Asia, Philippines’ E-commerce landscape also experienced certain growth. As a relatively new market, although the country’s 16% of annual market growth only ranked 6th in the region, it is still higher than the global average of 13%.

–> Read more: Philippines: An E-Commerce Landscape Like No Others

As a primitive market with a high Internet penetration rate, the Philippines will be a challenging market with great promise for online sellers. Let’s see what the top 4 most popular e-commerce platforms in the Philippines in 2020 are and what factors helped them break through in this article!

Philippines' top 4 E-commerce platforms in 2020 1

Philippines’ E-commerce Map – Q2 2020 (Credit: iPrice)

1. Lazada –

With more than 30 million visitors a month, Lazada evidently occupies the first position in the list. With a wide variety of categories and purchasing options from C2C to B2C, Lazada has succeeded in attracting Philippines online buyers.

Payment method:

  • Cash on delivery (CoD)
  • Lazada e-wallet
  • Credit and debit cards
  • BDO Installment
  • GCash

Delivery method:

  • Last-mile delivery
  • Store pickup

Delivery time:

  • 7 days for Manila city
  • 12 days for suburban areas (except remote regions)

2. Shopee –

Shopee is known as one of the leading online shopping sites for smartphone users in Southeast Asia, including the Philippines. According to iPrice’s statistics, in the first half of 2020, Shopee is the most used E-commerce application in the Philippines and has the second highest number of visitors after Lazada with nearly 29 million.

Payment method:

  • Cash on delivery (CoD)
  • Shopee Pay
  • Debit and credit cards
  • Online banking
  • Payment at transaction point
  • Payment through money transfer center
  • Bank transfer

Delivery method: Last-mile delivery

Delivery time:

  • 2 to 5 days for Manila city
  • 3 to 8 days for suburban areas
  • 7 to 16 days for international products

3. Zalora –

Zalora, Southeast Asia’s largest fashion retailer, offers a wide variety of brands for lifestyle and fashion enthusiasts. Items from famous brands such as Adidas, Nike, Herschel, Mango, Zara and Topshop are all available on this online shopping site. You can also find products from several luxury brands like Dolce and Gabbana, Kate Spade, and Emporio Armani.

Payment method:

  • Cash payment
  • PayPal
  • Debit and credit cards
  • E-gift card
  • Wallet credit
  • GCash
  • Google Pay
  • GrabPay

Delivery method:

  • Last-mile delivery
  • Collection at Click + Connect sites

Delivery time: From Monday to Friday, 9 am to 6 pm, excluding holidays

4. Ebay –

Ebay is the second most popular e-commerce platform in the US market. The platform is available in many countries around the world with as many international sellers as In the Philippines, this platform has the 4th number of unique visitors with 767,400 web hits according to iPrice’s statistics.

Payment method:

  • Paypal (preferred)
  • Debit and credit cards
  • Wire transfer
  • Check
  • Online payment portals:, CertaPay, Fiserv,, XOOM

Delivery form: Last-mile delivery

Delivery time: Depends on the pickup location of the seller (domestic or international)

In the top 4 e-commerce platforms above, there are 3 suitable for cross-border sellers without specific product brands. Zalora in particular, is suitable for companies with an established brand. Depending on the business model, sellers can choose the most suitable sales channel or even sell multichannel. 

In addition, you can refer to quite a few marketplaces that also made the list with specific audiences and market niches such as Beauty MNL, Galleon, O Shopping, etc. Moreover, social media is a very potential market to discover with Facebook, Instagram and Twitter being the three most popular social networking sites in the Philippines.

Hopefully via this article, you can have a more holistic view of the Philippines’ E-commerce market and sales channels. If you need any advice on expanding your business to the Philippines, please contact our local experts today!

Boxme is the premier cross-border e-Commerce fulfillment network in Southeast Asia, enabling world-wide merchants to sell online into this region without needing to establish a local presence. We deliver our services by aggregating and operating a one-stop value chain of logistic professions including: International shipping, customs clearance, warehousing, connection to local marketplaces, pick and pack, last-mile delivery, local payment collection and oversea remittance.

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