Vietnam aims for half the population using E-commerce by 2025

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On 15 May 2020, the Vietnamese government has released the master plan for E-commerce development for the year 2021 – 2025, also known as Decision No. 645/QD-TTg.

The master plan highlights the country’s overall goal for the upcoming years as follows:

  • Become one of the top 3 countries with the most developed E-commerce markets in Southeast Asia through building a sustainable landscape for both local and cross-border commerce. 
  • 55% of the population using E-commerce, with the average annual spending of online goods and services reaching USD600. 
  • 25% growth rate for B2C E-commerce revenue, amounting to USD 35 billion by 2025, accounting for 10% of total retail sales for consumer goods & services.

Read more:

–> Why Vietnam Is Your Next E-Commerce Stop

–> [Infographic] Vietnam’s E-Commerce Landscape 2020


Vietnam aims for half the population using E-commerce by 2025 1

Major E-commerce marketplaces in Vietnam

Other sectors also need to achieve these set-out goals to better support E-commerce:

  • Online payment: non-cash payment is expected to be used in half the E-commerce transactions, in which 80% is conducted through third-party payment service providers.
  • Logistics: Decrease the logistics costs of national shipping and last-mile delivery to an average of 10% the product cost.
  • Regional E-commerce usage: By expanding in both urban and rural areas, the Vietnamese government hopes to encourage E-commerce activities in 50% of the total wards nationwide. The gap between urban and rural areas is expected to narrow down as well, with half the E-commerce transactions happening in the two biggest cities Hanoi and Ho Chi Minh, while the other half belongs to other regions. 
  • E-commerce platforms: 80% of E-commerce websites are integrated with booking services. 70% of E-commerce transactions are invoiced digitally for record-keeping purposes. 

 –> Related post: Top E-Commerce Platforms In Vietnam To Sell Cross-Border

  • Business integration: To empower small and medium enterprises (SMEs), the master plan targets that 50% of SMEs will be joining E-commerce platforms, including social media with shopping features. Mobile commerce is also another main focus, aiming for 40% usage from SMEs.
  • Human resources: Vietnam is running short on competent employees to work in the E-commerce industry. Therefore, it’s a target in the future to enroll 1,000,000 people in the working class in E-commerce-related courses, developed and instructed by half the educational institutions across the country. 

The government will support this master plan by taking actions following 4 crucial points:

  • Perfect the law system to best benefit the E-commerce industry
  • Enhance E-commerce management and organization ability
  • Increase customer’s trust in E-commerce
  • Improve E-commerce infrastructure and supporting services

According to Google & Temasek’s study of Southeast Asia’s Internet eConomy in 2019, the annual growth rate for Vietnam’s E-commerce sector is a remarkable 81%, ranked as the second-highest in the region after Indonesia. Now valued at USD 5 billion, the sector is predicted to keep growing rapidly to reach USD 23 billion by 2025.


Boxme is the premier cross-border e-Commerce fulfillment network in Southeast Asia, enabling world-wide merchants to sell online into this region without needing to establish a local presence. We deliver our services by aggregating and operating a one-stop value chain of logistic professions including: International shipping, customs clearance, warehousing, connection to local marketplaces, pick and pack, last-mile delivery, local payment collection and oversea remittance.

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