How Malaysia Handled the 11.11 Sale 2020 Campaigns

11.11 marketing campaign

Ever since its inception, the Chinese holiday-inspired, Single’s Day Sale better known as 11.11 Sale has annually rocked Southeast Asia with excitement and anticipation. Shoppers across the region will splurge and shop to their heart’s content as e-commerce marketplaces offer lucrative deals and offers. As well as, eCommerce marketplaces internationally are on the race of […]

The landscape of eCommerce in Vietnam in 2020

The landscape of eCommerce in Vietnam in 2020 1

1. Main takeaways of eCommerce in Vietnam The year 2019 continues to witness the strong and diverse development of online businesses in Vietnam. Along with the rapid and stable development of the economy with the growth rate of gross domestic product (GDP) of 7%, eCommerce in Vietnam has become popular and become a regular shopping […]

Vietnam eCommerce marketplaces mark massive records on Single’s Day sale 2020

Vietnam eCommerce marketplaces mark massive records on Single’s Day sale 2020 2

On the shopping event 11.11, three dominant Vietnamese e-commerce marketplaces listed Lazada, Shopee, Tiki, and Sendo had rolled out various promotional events, musical live shows, and integrated game discount vouchers. Consequently, this has brought in an extraordinary and stimulating shopping experience for customers. Furthermore, live music shows captivate remarkable users, traffic to the three Vietnam […]

How Shopee’s marketing strategy steps up in the SEA sales event 2020

Shopee's marketing strategy

This year Singles’ Day 11.11 day has come. On this day, millions shopper across the Southeast Asia region has been saving up to start splurging on their shopping wishlist on this day especially. Top leading eCommerce marketplaces like Shopee, Lazada was throwing attractive promotional discounts across their site which enable to increase tremendous orders, sales on […]

How JD.com stays on top of the E-commerce game in 2020

How JD.com stays on top of the E-commerce game in 2020 10

Originally an e-shop focusing on 3C products (computers, communications and consumer electronics) in urban areas since the 2000s, JD.com (also known as Jingdong) has grown to one of the largest retailers in China.  In the first quarter of 2020, JD.com collected US$20.6 billion in net revenue, representing a 20.7% increase from last year’s period. The […]

Southeast Asia’s demand for luxury brands spikes amid Coronavirus pandemic

Southeast Asia's demand for luxury brands spikes amid Coronavirus pandemic 15

Since the late ’90s, the personal luxury goods market has been developing consistently, surpassing the $US 308 billion benchmark in 2019. However, the coronavirus outbreak has affected nearly all industries in general, which resulted in a plateau in market growth for the fashion sector.  To cope with the drastic decline in sales and customers at […]

Philippines’ top 4 E-commerce platforms in 2020

Philippines' top 4 E-commerce platforms in 2020 17

Not an outsider to the E-commerce development in Southeast Asia, Philippines’ E-commerce landscape also experienced certain growth. As a relatively new market, although the country’s 16% of annual market growth only ranked 6th in the region, it is still higher than the global average of 13%. –> Read more: Philippines: An E-Commerce Landscape Like No […]

A complete overview of Print On Demand products (Part 2)

A complete overview of Print On Demand products (Part 2) 18

Part 1: What is Print On Demand, how does it work and what are the types of POD platforms? Pros and cons of the POD model Just like any business model, Print on demand has its own advantages and disadvantages. Take a glance at the next section to decide whether this model is right for […]

A complete overview of Print On Demand products (Part 1)

A complete overview of Print On Demand products (Part 1) 21

Along with dropshipping, Print on demand or POD for short has become a familiar concept in many countries around the world. Although it is not a new term in the Southeast Asia market, not everyone can fully understand this business model. If you are a newcomer looking to learn more about the E-commerce landscape, or […]

Opportunities for cross-border E-commerce in world’s top markets

Opportunities for cross-border E-commerce in world's top markets 25

E-commerce has never been more popular than it is today, offering the convenience of sitting at home and having the world delivered right into your hands. Thanks to E-commerce, businesses can expand their coverage to not only nationwide, but worldwide as well. With shipping time shortened by technology advancements, cross-border buyers can expect to receive […]

Boost your sales on Shopee with 16 following tips (Part 2)

Boost your sales on Shopee with 16 following tips (Part 2) 26

Boost Your Sales On Shopee With 16 Following Tips (Part 1) Promote your store  Tip #9: Join a campaign Shopee is always running campaigns and promotions on its site to boost sales and customer engagement. Products in the campaign will be featured across Shopee, reaching a huge number of customers. And the good news is, […]

Boost Your Sales On Shopee With 16 Following Tips (Part 1)

Boost Your Sales On Shopee With 16 Following Tips (Part 1) 27

When selling to Southeast Asia, Shopee is undoubtedly the one platform that you can’t miss. As a later comer to the region’s E-commerce landscape, it only took Shopee 4 years to become the top shopping application and website across all 6 SEA countries it operates in.     >>> Read more: Why is Shopee successful in […]

Optimize telesales management in your business

Optimize telesales management in your business 28

When you optimize the performance of the telesales division in your business, you are very close to ensuring a successful business. When it comes to managing the operation of telesales, it is important to keep in mind the three main factors that are human, management and monitoring systems. –> Read more: 8 E-Commerce Trends That […]

How ZARA successfully enters the Indonesian market

How ZARA successfully enters the Indonesian market 31

About Zara Zara is a brand of Spanish origin and is headquartered in Arteixo, Gallicia. Zara was founded in 1975 by Armancio Ortega and Rosallia Mera. Zara is the flagship store of Inditex, which also has several other famous brands such as: Massimo Dutti, Pull and Bear, Oysho, Uterqüe, Stradivarius and Bershka. Zara alone takes approximately 2 weeks […]