16 Shopee boost tips to increase your sales

When selling to Southeast Asia, Shopee is undoubtedly the one platform that you can’t miss. As a later comer to the region’s E-commerce landscape, it only took Shopee 4 years to become the top shopping application and website across all 6 SEA countries it operates in.

Shopee is now a promising market for major brands for its huge customer base, and competition is fierce. To secure a foothold on the platform, here are all Shopee boost sale tips and tricks that our experts at Boxme recommend:

Product and pricing

Tip #1: Do your market research

The first question here is: What should you sell? There are two types of product for you to consider:

Common products: Groceries, home appliances, clothes are essential products that have a steady demand throughout the year as they appeal to the mass customers. However, the competition for these products is also very high. Therefore, it is advised for your store to have the best price or the best product possible to stand out from all the other stores.
Niche products: Opposite to common products, niche products target certain customer demographics. For example, a niche in the clothing category is maternity wear. Since demand and competition are significantly lower, the only thing you have to worry about is how to reach out to said demographic.

After deciding on what product to sell, pricing is the next important step. Take a look around your competitors to observe the price range and adjust accordingly.

Tip #2: Shopee boost sale tips – adhere to Shopee rules

When selling on Shopee, you have to play by their rules. This means following their terms and conditions closely to prevent your store from being suspended or worse, closed. Some violations that can be detected and punished by the Shopee system are:

Create multiple listings for one product
Upload misleading product information
Upload plagiarized or infringed content
Pertain abusive behavior or scamming
Sell prohibited item
Direct customer outside the Shopee platform

>>> Read more: Boost your sales on Shopee with 16 following tips (Part 2)

Perfect your store

Tip #3: Create fabulous content

Boost Your Sales On Shopee With 16 Following Tips (Part 1) 1

Three things that customers notice upon clicking in a product are price, visual presentation and description. Apart from price, you can invest in visual and description to make your product stand out from others.

Visual-wise, you should upload at least 3 pictures that display your product clearly and aesthetically. A good camera phone, sufficient light and a flat background can easily do the trick. While writing the description, make sure to keep it detailed, correct and straight to the point.

Boost Your Sales On Shopee With 16 Following Tips (Part 1) 2

Tip #4: Shopee Top picks from Shop

Top Picks from Shop is a Shopee’s in-app feature that helps seller better promote their products. This feature is proven as one of the popular Shopee boost sale tips to enhance the coverage of brand image, products to customers. Stores can create a collection and choose up to 8 products to recommend to buyers. Whenever someone browses your shop, products from the collection will be featured which increases customer reach and conversion rates. Top Picks from Shop can easily be accessed at Shopee > Seller Centre > Marketing Centre > Top Picks from Shop.

Tip #5: Bundle deal

Another feature that can be used as a Shopee boost sales trick in the Seller Centre is Bundle Deal. You can create product bundles with discounted offers to attract more customers. Using this tool, it is easy to mix and match your products and choose your discount type. There are three common types of product bundle:

Percentage discount (e.g: buy 2 products to get 5% off)
Amount discount (e.g: buy 2 products to get $2 off)
Special bundle (for specific products)

Tip #6: Voucher & discount promotions

Voucher and discounts are effective means to speed up the purchase decision when customers are browsing your store.

Vouchers: There are currently two types of voucher on Shopee:

Product voucher (applicable for specific products)
Shop voucher (applicable to all products in the store)

Discount promotions: Can be used for one or a group of products, discount promotions enable you to drop the price in a period of time to increase the hype for the product. Take note to limit for each discount to avoid bulk-buying and enter the correct time frame as you won’t be able to extend it later on.

You can create, manage and limit the number of issued vouchers simply through Shopee > Marketing Centre

One of the leading marketing strategy that enable Shopee to boost sales, overall to trump other competitor and reach to the top of most beloved, high in traffic eCommerce marketplaces is their variety and flexible in offering discount, promotions in all occasional events.

Tip #7: Choose your logistics courier

Boost Your Sales On Shopee With 16 Following Tips (Part 1) 3

When selling on Shopee, you have to deliver packages through the platform’s partner couriers. However, you can choose your preferred courier and deselect the ones that are not beneficial to your business. Çriteria for choosing a good shipping courier are:

Shipping cost
Cash-on-delivery services
Return/compensation policy
Shipping time
Local/cross-border logistics network
Service quality
Customer service
Pickup frequency

Tip #8: Customer service

The shopee’s philosophy as well as one of shopee boost sale tips is the focus on delivering top-notch customer service. Customer service is the backbone of all businesses. You should respond to messages, comments and questions from customers as soon as possible before they choose other stores over yours. While you are away, prepare automated responses to retain their interest. Follow up on customers who already purchased for feedbacks and reviews that will benefit and perfect your store.

Boost Your Sales On Shopee With 16 Following Tips (Part 1)