After the Tiger New Year 2022, E-commerce platforms continue launching “Big Sales” promotions. Shopee’s “Super Consumption Association“, “Big Sales Salary” and upcoming “Lazada’s Birthday 27.3“ will be 3 super promotion events in 2022 of Vietnam E-commerce. These are also the most attractive events which consumers expect this month.
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E-commerce is the driving force for development
E-commerce has re-confirmed its importance to the Vietnamese economy in 2021. According to forecasts from experts, E-commerce will continue to thrive and create new opportunities in 2022. Revenue is estimated to reach USD 14.8 billion by 2022 with a CAGR (2022-2025) of 16.96% per year.
The COVID-19 pandemic has a negative impact on the economy but shortens the distance between sellers and buyers. This is a great opportunity for businesses to plan new business strategies, access modern distribution channels to expand markets and recover post-pandemic.
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March 2022 – Kickstarting “Big Sales”
This March, E-commerce platforms have launched big promotion campaigns, stimulating consumer demand after the Lunar New Year holiday.
Shopee 15.3 Super Consumer Association
Shopee 15.3 – Super Consumer Association is the biggest shopping event in the first half of 2022 for many brands/online sellers and only takes place in one day.
In the first 2 hours on March 15, the number of orders sold increased 5 times compared with the normal day, more than 36 million vouchers were used every hour. In addition, the number of orders on Shopee Mall also increased 5 times compared with normal days.
Categories such as Beauty, Home & Life and Fashion attract high consumer interest. The products such as facials care, fashion accessories, and skin & body care products reached most purchases.
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Shopee 25.3 Big Sales Salary
March 25 – March 27 will take place the Salary campaign in terms of Big sales – Good prices.
If you missed the sales campaign on March 15, don’t worry because Shopee has another sales at the end of this March. With a series of attractive offers such as:
- Freeship Xtra to 70K.
- Discount one million VND via ShopeePay.
- Payment voucher 50% off up to 1 million VND.
- Flash Sale 6 time frames per day: 0H – 9H – 12H – 15H – 18H – 21H.
- Brands deal from 100K.
- 22.3: Hunting vouchers open early – discount up to 1TR, use on March 25
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Lazada Birthday 27.3
Lazada Century Birthday is one of the four biggest Lazada’s events taking place from March 27 to 29, 2022. Lazada gives you a cumulative voucher up to 1 million VND and promotion from partners.
- Teasing 24.3 – 26.3: This is the time to add the purchased products in the shopping cart and collect the discounts. At the same time, participate in interactive games to get vouchers.
- D-day 27.3 – 29.3: are the 3 core days of Lazada’s birthday.
Especially, 0H-2H on March 27th is SUPER BRAND SALE with offer millions for all products on LazMall – Lazada’s genuine store. - After Party 30.3 – 31.3: These last two days are great opportunities to “close deal” with the last deals and vouchers of March.
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Conclusion
The above is a summary of the biggest promotion events in March 2022 of Vietnamese e-commerce platforms. If you are an E-commerce seller, prepare carefully your own business strategies for the best results.
About Boxme: Boxme is the premier E-commerce fulfillment network in Southeast Asia, enabling world-wide merchants to sell online into this region without needing to establish a local presence. We deliver our services by aggregating and operating a one-stop value chain of logistic professions including: International shipping, customs clearance, warehousing, connection to local marketplaces, pick and pack, last-mile delivery, local payment collection and oversea remittance.
