[Infographic] Vietnam’s E-commerce landscape 2020

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The technology revolution is changing how customers shop forever with the switch from traditional brick-and-mortar stores to E-commerce. As one of the fastest-growing countries, Vietnam is quick to catch on the E-commerce trends, expanding at an unprecedented rate. Particularly, digital eCommerce of Vietnam witness a huge fluctuation in growth rate, online users, social platforms,..

Here is a peek at all aspects of Vietnam digital landscape in 2020, presented to you by Boxme Global. The information is gathered from various sources.

I. Vietnam Digital landscape in 2020

1. Vietnam’s Internet users nationwide

Vietnam digital landscape in 2020

Source: we are social & Hootsuite

Vietnam gained an impressive 20 million Internet users over the course of 5 years. Reaching 68.17 million by the end of 2019, it poses an Internet penetration rate of 70%. The number of mobile and social users experienced even higher growth.

2. Vietnam’s Internet usage

[Infographic] Vietnam's E-commerce landscape 2020 1

Source: we are social & Hootsuite

PC/Laptop remains the most used device because of its working capacity. On the other hand, mobile usage and social media usage is on the rise compared to statistics from previous years.

3. Vietnam’s top social media platforms

[Infographic] Vietnam's E-commerce landscape 2020 2

Source: we are social & Hootsuite

The rankings are as follows:

  1. Facebook
  2. Youtube
  3. Zalo
  4. Facebook Messenger
  5. Instagram
  6. Tiktok
  7. Twitter
  8. Skype
     This has stated the popularity as well as users density of Facebook in Vietnamese people’s favour. Facebook is still the mainstream online platform for people not only interact with each other but also conduct online business, online shopping there. 

–> Read more: Social Media Is Still A Major Shopping Platform In Vietnam

II. E-commerce in the Internet economy

1. Vietnam’s funding in the Internet economy

[Infographic] Vietnam's E-commerce landscape 2020 3

Source: Google, Temasek, Bain & Company

As the Internet economy is booming, Vietnam is becoming a top destination for foreign investors. After a slow 2017, 2018 and 2019, saw rising numbers in both the number of deals and the total amount. It is expected to see in Vietnam digital landscape in 2020, a potential increase in international funding, investment of outsources inducting business in Vietnam.

2. Vietnam’s E-commerce growth

[Infographic] Vietnam's E-commerce landscape 2020 4

Source: we are social & Hootsuite

Data from we are social & hootsuite throughout the years indicated a stable growth for Vietnam E-commerce sector, from the number of users to total value. This further conclude the stable development of Vietnam digital landscape in 2020.

   >>> Read more: Vietnam eCommerce is heading for the period 2021 – 2025

3. Compound annual growth rate (CAGR) of Vietnam’s E-commerce sector

[Infographic] Vietnam's E-commerce landscape 2020 5

Source: Google, Temasek, Bain & Company

Using a different research method, Google & Temasek announced that the GMV of Vietnam E-commerce in 2019 is $5 billion, growing at a CAGR of 81% since 2015. The sector is predicted to keep growing rapidly to reach $23 billion in 2025.

–> Read more: Why Vietnam Is Your Next E-Commerce Stop

4. Vietnam’s major E-commerce platforms

[Infographic] Vietnam's E-commerce landscape 2020 6

Source: Iprice group

Top 4 marketplaces in Vietnam are Tiki, Lazada, Sendo and Shopee. While Tiki and Sendo are local companies, Lazada and Shopee are international E-commerce platforms with wide coverage across Southeast Asia. Showing up latest to the party doesn’t stop Shopee from dominating the market due to its heavy promotions and competent logistics support.

–> Read more: Top E-Commerce Platforms In Vietnam To Sell Cross-Border

5. Vietnam’s best-selling E-commerce categories

[Infographic] Vietnam's E-commerce landscape 2020 7

Source: we are social & Hootsuite

Fashion & beauty competes head to head with Electronics & physical media for the best-selling category, while others  stay around the mark $500 million.

6. Vietnam’s common payment methods

[Infographic] Vietnam's E-commerce landscape 2020 8

Source: we are social & Hootsuite

From a country with Cash-on-Delivery as the main way to pay, joint promotions between banks. Vietnam digital landscape in 2020 is looking forward for E-commerce players and E-wallet companies to push online shoppers towards online payment methods.

         >>> Read more: The landscape of eCommerce in Vietnam in 2020

         >>> Read more: Vietnam eCommerce is heading for the period 2021 – 2025

         >>> Read more: [Infographic] Vietnam’s E-commerce landscape 202

Boxme is the premier cross-border e-Commerce fulfillment network in Southeast Asia, enabling world-wide merchants to sell online into this region without needing to establish a local presence. We deliver our services by aggregating and operating a one-stop value chain of logistic professions including: International shipping, customs clearance, warehousing, connection to local marketplaces, pick and pack, last-mile delivery, local payment collection and oversea remittance.

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