Shopee trumped Lazada in Southeast Asia E-commerce market: A lesson of localization

Shopee trumped Lazada in Southeast Asia E-commerce market: A lesson of localization 1

Southeast Asia’s E-commerce potential With a young and large population of 650 million people, Southeast Asia (SEA) is known to be the world’s fastest-growing internet region in recent years.  A joint study between Google and Temasek Holdings last year predicted that SEA’s digital economy will triple in size by 2025, reaching US$240 billion. As a […]

Analyzing Southeast Asians’ Participation on 2018 Singles’ Day (PART II)

Analyzing Southeast Asians' Participation on 2018 Singles' Day (PART II) 14

“Alibaba’s long-term strategy was to sell to consumers outside of China on Singles’ Day, especially to the Southeast Asia, in addition to selling international brands to Chinese consumers, and they had fulfilled just that..“   ->> Analyzing Southeast Asians’ Participation on 2018 Singles’ Day (PART I) 2/Singapore Anticipation Starts Early with Traffic Doubling Up Right […]

Analyzing Southeast Asians’ Participation on 2018 Singles’ Day (PART I)

Analyzing Southeast Asians' Participation on 2018 Singles' Day (PART I) 22

Alibaba’s tenth Singles’ Day event – Sunday, November 11 – again set a 24-hour sales record, despite concerns about a slowing Chinese economy and the effects of the ongoing trade war with the United States. The Chinese e-Commerce giant announced that sales reached $30.8 billion (213.5 billion yuan) for the mere 24-hour period, as measured […]

Lessons from 3 small-scale e-Commerce success stories

Lessons from 3 small-scale e-Commerce success stories 37

[vc_row][vc_column][vc_column_text]Though the Amazons and Targets of this world hoover up most of the profits, there are plenty of smaller e-Commerce outfits regularly knocking it out of the park on a more modest scale. The growth of simple but powerful modern fulfillment solution providers means that it’s never been easier for business owners to set their […]

Yogomat Story: 5 Crowdfunding Tips for a successful Kickstarter Campaign

Yogomat Story: 5 Crowdfunding Tips for a successful Kickstarter Campaign 43

[vc_row][vc_column][vc_column_text]In February 2013, Ryon Lane introduced YogoMat project to raise funds on Kickstarter community. Ryon’s project is aiming to provide environmentally and friendly yoga mats that can be folded and stored in bags. However, the project failed after the 36-day campaign, only reaching $ 10,000 in investment while the original target was $ 36,000. Undaunted […]