Indonesia has a tremendous advantage in terms of the development of sharia economic and financial ecosystem. The leading sector in Indonesia’s halal industry, namely the Muslim fashion sector and halal food, was ranked 3rd and 4th based on the State of the Global Islamic Economy (SGIE) report 2020/2021. Indonesia’s halal food market share reaches 13% of the global market, the largest in the world.
The world’s Muslim population of 1.8 billion or 24% of the global population continues to grow and is certainly a potential market for the halal industry. While domestically, based on data from the Directorate General of Population and Civil Registration (Dukcapil) of the Ministry of Home Affairs, the number of Muslim Indonesians in Indonesia reached 86.88%. This condition is clearly very tempting and Indonesia as a majority of Muslims is expected to be able to benefit from the large market potential of this halal product.
Changes in post-pandemic trends that lead to the use of digital features, helped encourage the development of the halal product industry that is closer to its consumers. The presence of digitalization removes the boundaries between regions and even countries and is able to connect every individual wherever they are. This is an opportunity for businesses to further digitize their marketing processes in order to penetrate domestic and global markets.
Repeating the success of 2020, EXHIBITION ISEF was again presented, no less than 600 business people with a total of 2100 Muslim fashion products and halal food, ready to enliven exhibition as a series of ISEF 2021 activities. Along with the improvement of pandemic management in Indonesia, exhibition ISEF 2021 is carried out hybridly, which is a combination of online exhibition through directory ISEF exhibition that can be accessed on isef platform www.isef.co.id. While offline exhibitions are carried out on a limited basis with very strict prokes with registered visitors.
The online exhibition will take place on October 8, 2021 and end in December 2021, while the offline exhibition will take place on October 27-30, 2021 at the peak of ISEF 2021 activities. This exhibition activity collaborates with national MSME actors.
Director of Bank Indonesia’s Sharia Economy and Finance Department, Bambang Himawan affirmed ISEF’s commitment to consistently cooperate with micro, small and medium enterprises (MSMEs) is one of the real efforts to encourage national economic recovery.
In addition, to help expand the market of halal product MSMEs, in the implementation of ISEF this time, ISEF also cooperates with the Indonesian E-Commerce Association or idea.
By partnering with idEA, these businesses will receive full support and assistance from the association members in promoting their halal products to a wider range of consumers. In this event, consumers can easily find halal products from MSMEs participating in ISEF 2021 on six e-commerce platforms such as Bhinneka, Blibli, Shpee, Lazada, Bukalapak, and Tokopedia.
On the same occasion, chairman of the Indonesian E-Commerce Association or idEA, Bima Laga expressed the enthusiasm of the e-commerce industry in supporting the 2021 ISEF. As an element of the nation that is indeed part of the growth of Indonesia’s digital economy, of course, we should also encourage the growth of this halal product industry
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