12.12 Birthday Sale shopee, 6-Fold Increase in Visits on December 12
Shopee capped off the excitement of the year-end shopping festival’s 12.12 Birthday Sale celebrations with two recent achievements. With the high enthusiasm of users across the country Shopee operates, there was a 6-fold increase in visits on December 12, 2021 compared to a normal day.
Since its presence in the community in 2015, the 12.12 Birthday Sale continues to be one of the most awaited campaigns by users. Shopee also sees users are excited to get the best deals in meeting year-end needs, with more than 850 million Shopee vouchers being claimed as of December 12.
Christin Djuarto, Executive Director of Shopee Indonesia said, “This year’s 12.12 Birthday Sale campaign is the 6th anniversary of Shopee’s presence in the indonesian community which is also the closing momentum of the year-end shopping festival. We are thrilled to end 2021 on a positive note and would like to thank you for the support of the entire Shopeeecosystem.
Through this 12.12-year campaign, we strive to spread happiness to all users with the best variety of shopping offers and increase visibility for brand partners and local businesses in Indonesia. 2021 has been the year of accelerating digitalization and entering 2022, we hope to help more buyers, businesses and communities to benefit and positively impact Shopee’se-commerce platform.”
After being presented for 28 days with a series of interesting offers such as Tanam ShopeePay 12M, Free Ongkir XTRA More and Definitely 50% Discount, the success of Shopee 12.12 Birthday Sale is also felt in Indonesia. This year’s festival not only provides a variety of interactive offerings and entertainment for users, but is also initiated to embrace more business people, especially locally in developing their business in the digital realm.
Enthusiasm for local business people in the excitement of the 12.12 Potential campaign and local product trends continue to grow along with the times.
This year, Shopee is supporting more local businesses to enter and grow their businesses in the digital realm. Shopee 12.12 Birthday Sale has a positive impact, especially in increasing the visibility of local businesses from various categories. The variety of MSME products presented and a series of attractive offers can be utilized by users to meet daily needs. This time, Care & Beauty, Muslim Fashion and Home Supplies became the favorite MSME category of users.
Meet various needs with ease of shopping for users
As a form of appreciation for users, Shopee presents an interesting and unique experience for users ranging from ease of payment methods, endless entertainment, celebrity appearances, games to exciting prizes. ShopeePay payment methods are increasingly relied upon to meet the daily needs of users. On December 12 alone, the number of ShopeePay balance top ups made by users reached more than 5 million times.
Shopee Effect 12.12: Products Sold 13x in the First 2 Hours!
The 12.12 Anniversary Sale, the biggest year-end shopping festival, is getting high enthusiasm from users across the region Shopee operates.
More than 13 times more than 13 times the number of products sold in the first two hours on December 12 compared to a typical day.
At the peak of the 12.12 Birthday Sale, more than 32 million vouchers were claimed by users in the first 2 hours. Many users enjoy the benefits and take advantage of attractive offers through the variety of vouchers presented.
In addition, users also took advantage of the peak of the 12.12 campaign to shop for daily necessities, especially Muslim Body Care and Clothing products. Face Mist, micellar water and hijab are the user’s favorite products.
Shopee Indonesia Director Christin Djuarto said, Shopee was very happy to get high enthusiasm in starting the series of shopee 12.12 Birthday Sale this year.
In celebration of Shopee’s 6th anniversary, it will continue to strive to not only provide interesting offers and interactive activities for users, but also provide support and encouragement for local businesses to continue to grow through the Shopee 12.12 Birthday Sale.
hope that the excitement that we have prepared until tonight for all Shopee users can provide maximum ease of access and benefits in meeting the end-of-year needs.
As part of the 12.12 Birthday Sale campaign, Shopee will present a special performance from popular Korean K-Pop group TOMORROW X TOGETHER through shopee 12.12 Birthday Sale TV Show. The event will be broadcast live on December 12 from 19.00 WIB only on ShopeeLive, RCTI, SCTV, Indosiar, ANTV, MNCTV, RTV and Youtube Shopee Indonesia.
Users can watch a series of performances from favorite couples from the soap opera Bond of Love, Al, Andin, and Elsa, as well as a series of homeland artists such as Via Vallen, Nassar, and Nella Kharisma and get the opportunity to win a variety of interesting prizes through the game Goyang Shopee, Shopee Catch, Shopee Tanam Kilat and ShopeeFood Special Segment.
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