Analyzing Southeast Asians’ Participation on 2018 Singles’ Day (PART II)
“Alibaba’s long-term strategy was to sell to consumers outside of China on Singles’ Day, especially to the Southeast Asia, in addition to selling international brands to Chinese consumers, and they had fulfilled just that..“ ->> Analyzing Southeast Asians’ Participation on 2018 Singles’ Day (PART I) 2/Singapore Anticipation Starts Early with Traffic Doubling Up Right […]
Analyzing Southeast Asians’ Participation on 2018 Singles’ Day (PART I)
Alibaba’s tenth Singles’ Day event – Sunday, November 11 – again set a 24-hour sales record, despite concerns about a slowing Chinese economy and the effects of the ongoing trade war with the United States. The Chinese e-Commerce giant announced that sales reached $30.8 billion (213.5 billion yuan) for the mere 24-hour period, as measured […]