Analyzing Southeast Asians’ Participation on 2018 Singles’ Day (PART I)

Analyzing Southeast Asians' Participation on 2018 Singles' Day (PART I) 1

Alibaba’s tenth Singles’ Day event – Sunday, November 11 – again set a 24-hour sales record, despite concerns about a slowing Chinese economy and the effects of the ongoing trade war with the United States. The Chinese e-Commerce giant announced that sales reached $30.8 billion (213.5 billion yuan) for the mere 24-hour period, as measured […]